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Brand elevation in a time of crisis
Case Study
Success in Numbers
Pieces of Coverage
Online Readership
Estimated Online Views
Average Domain Authority
Traction
Pieces of Coverage
Online Readership
Estimated Online Views
Average Domain Authority
Choice New York was faced with the challenge of staying visible and relevant during the uncertain times of the pandemic. Our team responded by creating a comprehensive PR strategy that included crafting copy to highlight the company's value proposition, connecting with notable news outlets, and creating a data set containing all the necessary details of their property management services. The success of this strategy resulted in a stunning 450% increase in long-term web traffic, 20 stories published in 6 months from national outlets, a 14% click through rate on targeted ads, a 74% open rate for emails, and a 71% interview to publication rate.
Media Coverage
Crisis Analysis
Response & Assistance
Choice New York needed to find solutions to the challenges of the pandemic quickly and efficiently, while also being mindful of the ever-changing media landscape. With new restrictions and regulations set in place, they needed to ensure their brand was still front and center, while also finding ways to build trust with their customers. They required an innovative PR strategy that would help them remain relevant and visible in the face of such a difficult situation.
Media Coverage
Crisis Analysis
Response & Assistance
Our team set forth to create a comprehensive data set containing all the necessary details, such as names, emails, phone numbers, addresses, number of units, rentable square footage, and debt held by NYC landlords. In order to create a positive first impression for potential prospects, we crafted copy that highlighted the unique value proposition of the company and its services. By connecting with notable news outlets through personalized reporter introductions and responding to media queries that sought expert real estate sources, we were able to get Choice New York Property Management featured in high-profile publications.
Media Coverage
Crisis Analysis
Response & Assistance
Our work for Choice New York Property Management resulted in a staggering 450% increase in long term web traffic, 20 publications in 6 months from notable national publications such as the New York Times, Bloomberg, Globe Street, Inman News, Crains, The Real Deal, and others. This coverage helped them secure a 35million funding round. Additionally, we achieved a 14% click through rate on targeted ads, a 74% open rate for emails sent to reporters, writers, and editors, and an impressive 71% interview to publication rate. We enhanced their credibility with customers, investors, and stakeholders, giving much of the credit to our public relations efforts.
Media Coverage
Crisis Analysis
Response & Assistance
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