Spotlighting PRos: 2024 Communication Trends
As we sail into 2024, I turned to luminaries like Darcy Cudmore, Johanna Hoffmann, and Simon Dannatt, each shedding light on the transformative changes afoot in the comms space.
Darcy Cudmore, the founder of Darcy Allen PR, shares the notion of a humanized approach that's anticipated to dominate PR this year. With the demand for authenticity on the rise, Cudmore has cultivated a strategy that intertwines SEO's analytical prowess with the genuine storytelling of traditional PR. "Approachability is key," he says, "we are building personal brands through the lens of SEO, ensuring a presence that’s both visible and palpable." In his practice, Cudmore emphasizes empathy and humor, threading these human elements through the web of digital interactions to resonate with audiences on a profound level.
The CEO at Oomph, Johanna Hoffmann, with her robust repertoire of orchestrating high-caliber brand launches, charts the importance of social media savviness. By crafting content that ignites conversations and shares insights, she reinforces the brand's position as thought leaders, earning a steadfast online presence. "The PR landscape is as much about being seen as it is about being felt," Hoffmann notes, pointing to her adept use of platforms like LinkedIn Live to project a firm's ethos authentically. It's through these intersections of traditional media outreach and modern social engagement that Hoffmann spins a narrative which breeds familiarity and trust.
Simon Dannatt, CEO at The Sound, champions the increasing application of data insights to guide comprehensive outreach strategies. According to Dannatt, the cornerstone of effective communications now rests on thorough data analysis, methodically driving campaigns that yield measurable and impactful results. "Strategic planning hinged on data can elevate our consultancy beyond traditional methods," Dannatt posits. His approach is perceptive and future-forward, utilizing an array of AI tools to craft compelling narratives and informed decisions that stand up to the rigors of evidence and critical analysis. With such a methodical approach, Dannatt navigates the expansive terrain of complex communications issues, ensuring each move is marked by intelligence and insight.
The thread that runs unbroken through the fabric of 2024's PR expectations is the complementarity of AI – a phenomenon Dannatt, Hoffmann, and Cudmore adeptly navigate. Each recognizes AI's role not as an overlord but as a trusted adjutant that enhances human creativity.
Incorporating technology smartly while keeping content relatable, and piloting strategies that stay true to the brand's authentic self is the modus operandi. Communications frontrunners like our expert trio emphasize the importance of updating one's toolkit with AI competency, ensuring they can decode and wield digital trends with finesse.
In this burgeoning era of PR, the consensus among Darcy, Johanna, and Simon points to an industry ripe for evolution, leaning into personal resonance, enabled by tech-savviness, and enriched by genuine narratives. Their advice? Embrace the changes, upskill invariably, and harness the human touch that remains at the communication core — ensuring a future where PR is not just savvy but soulful.
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Nima Olumi
Founder & CEO
Moritz Hain
VP of Client Relations
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